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FOR IMMEDIATE RELEASE
Media Contact:
Doris Chan
Director of Marketing
Tel: (852) 2721 9035
Cell: (852) 9776 8445
Email:doris.chan@hkphil.org

Jenny Lee
Projects Consultant
Tel: (852) 2721 1585
Cell: (852) 6112 9575
Email:jenny.lee@hkphil.org

57% increase in Advance Subscriptions to HKPO’s Upcoming 2008/09 Season

10 July 2008

Hong Kong, 10 July 2008 – The Hong Kong Philharmonic Orchestra (HKPO) today announced some outstanding results of advance subscriptions to the upcoming 2008/09 season. The total sales turnover of tickets sold and the number of subscribers have increased by 57% and 34% respectively, compared to last season. The number of subscribers has almost tripled since Edo de Waart’s first season in 2004/05.

For the 2007/08 season which ended with a resounding note of The Leningrad Symphony on 4 & 5 July, the average paid attendance was 88%, up from 82% from the previous season.

“At a time when almost every other orchestra in the world is experiencing a steady decline in subscribers, we are going against the trend. This impressive growth in audience numbers has exceeded our expectations and shows that the Hong Kong community recognizes and supports the achievements of our Orchestra under Edo de Waart’s direction,” said Timothy Calnin, Chief Executive of the Hong Kong Philharmonic. “Over the last few years, we have been listening to our audience, trying to understand what sort of programming will inspire people in Hong Kong, while challenging our musicians and always maintaining a commitment to the pursuit of excellence.”

Yo-Yo Ma and the HKPO, Yundi Li’s Ravel and Yundi Li in Recital are among the best selling concerts so far in the 2008/09 season.

The stellar line-up of the new season range from such international stars as cellist Yo-Yo Ma, pianist Yundi Li, soprano Sumi Jo, pianists the Lebèque sisters, violinist Viktoria Mullova; to collaborations with Hong Kong and Chinese artists, cellist Trey Lee, pianists John Chen, Colleen Lee, Sa Chen, brothers Lio Kuok-wai and Lio Kuok-man, horn player Lin Jiang,  violinist Dan Zhu, tenor Wei Song, suona player Guo Yazhi, conductors Lan Shui, Zhang Guoyong, En Shao, Lü Jia and Zhang Xian, to popular concerts Bravo Broadway Rocks! at the Queen Elizabeth Stadium.

Details of the 2008/09 season are available at:
http://www.hkpo.com/eng/press_room/electronic_press_kits/2008_2009_presskit/index.jsp

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ABOUT THE HONG KONG PHILHARMONIC ORCHESTRA
Hailed as “one of Asia's top orchestras”, the Hong Kong Philharmonic Orchestra (HKPO) is led by the internationally renowned Artistic Director and Chief Conductor Edo de Waart. Enriching Hong Kong’s cultural life for over a century, the Orchestra has grown into a formidable ensemble of Chinese and international talents in the last three decades, attracting world-class artists to perform on the same stage. In April 2006, The Swire Group Charitable Trust became the Hong Kong Philharmonic’s Principal Patron to enable Maestro de Waart’s artistic vision for the Orchestra to be realized. HKPO annually touches the lives of 200,000 music lovers through more than 150 performances, including a series of outreach activities including the city’s largest outdoor symphonic concert in Happy Valley, Swire Symphony under the Stars. Please visit www.hkpo.com for more information about the Hong Kong Philharmonic Orchestra.

The Hong Kong Philharmonic Orchestra is financially supported by the Government of the Hong Kong Special Administrative Region.

SWIRE is the Principal Patron of the Hong Kong Philharmonic Orchestra.