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FOR IMMEDIATE RELEASE
Media Contact:
Doris Chan
Director of Marketing
Tel: (852) 2721 9035
Cell: (852) 9776 8445
Email:doris.chan@hkphil.org

Jenny Lee
Projects Consultant
Tel: (852) 2721 1585
Cell: (852) 6112 9575
Email:jenny.lee@hkphil.org

HONG KONG PHILHARMONIC ANNOUNCES NEW DIRECTOR OF MARKETING

23rd March 2009

Hong Kong, 23rd March 2009 - The Hong Kong Philharmonic Orchestra today announced the appointment of Paul Tam to the position of Director of Marketing.

Until 2003, Paul Tam was the Orchestra’s Assistant General Manager (Concerts Marketing and Public Relations) for 6 years before taking up a prestigious Vilar Fellowship in Arts Administration at the Kennedy Center for the Performing Arts in Washington DC under the direction of the legendary arts administration guru Michael Kaiser.

"I am so delighted to welcome Paul back to the Hong Kong Philharmonic family," said HKPO Chief Executive Timothy Calnin, announcing the appointment. "His profound knowledge of Hong Kong, the Orchestra and music in general make him the ideal person to lead the Hong Kong Philharmonic's marketing team to build on the tremendous growth in audience and profile over the last five years."

In spite of the tough economic climate, the Hong Kong Philharmonic has been able to sustain paid attendance at an average of 80% so far this season, and has tripled subscriber numbers since 2004. Details of the Hong Kong Philharmonic’s 2009/10 season will be unveiled in late May.


ABOUT THE HONG KONG PHILHARMONIC ORCHESTRA
Hailed as “one of Asia's top orchestras”, the Hong Kong Philharmonic Orchestra (HKPO) is led by the internationally renowned Artistic Director and Chief Conductor Edo de Waart. Enriching Hong Kong’s cultural life for over a century, the Orchestra has grown into a formidable ensemble of Chinese and international talents in the last three decades, attracting world-class artists to perform on the same stage. In April 2006, The Swire Group Charitable Trust became the Hong Kong Philharmonic’s Principal Patron to enable Maestro de Waart’s artistic vision for the Orchestra to be realized. HKPO annually touches the lives of 200,000 music lovers through more than 150 performances, including a series of outreach activities including the city’s largest outdoor symphonic concert in Happy Valley, Swire Symphony under the Stars. The Orchestra also builds its reputation and raises its artistic standards by touring. In 2008/09 season the Orchestra performed in Guangzhou, Shanghai and Beijing. Please visit www.hkpo.com for more information about the Hong Kong Philharmonic Orchestra.

The Hong Kong Philharmonic Orchestra is financially supported by the Government of the Hong Kong Special Administrative Region.
SWIRE is the Principal Patron of the Hong Kong Philharmonic Orchestra.
Hong Kong Philharmonic Orchestra is the Venue Partner of the Hong Kong Cultural Centre.