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"HSBC Insurance Creative Notes" -
A Whole New Orchestral Experience Blending
Classical Music and Dance

16-03-2010

[16 March 2010 –Hong Kong] Organised by the Hong Kong Philharmonic Orchestra (HKPO), sponsored by the HSBC Insurance and Partnership Fund for the Disadvantaged of Social Welfare Department, and co-sponsored by the Hongkong Bank Foundation, The Tung Foundation and Towngas, “HSBC Insurance Creative Notes” Chamber Concert was held successfully at the HSBC Main Building today (Tue, 16 March). 14 HKPO musicians brought enchanting melodies to almost 300 students while the choreographer Ms. Chow Ho-wan led her students in a dance to the beautiful melodies of the popular Blue Danube to bring the programme to a climax.

In order to acquaint the students with different instruments of the orchestra, the musicians were divided into strings, woodwind and brass ensembles. The ensemble groups played famous pieces such as Offenbach’s Can-can, Mozart’s Rondo alla Turca and Jesu, Joy of Man's Desiring by J.S. Bach. The highlight of the day went to the perfect match of music and dance by Ms. Chow and her students with lovely Blue Danube. The special chamber concert showed a perfect blend between the two different art forms, bringing a whole new experience to the participating students and audiences alike.

Mr. Y.S. Liu, the Chairman of Board of Governor, The Hong Kong Philharmonic Society said, “Classical music is a great joy to listen and to play. We at the HKPO staunchly believe that our future generations should have the right and opportunity to enjoy this beautiful art form= from an early age. With the much needed funding from the HSBC Insurance and Partnership Fund for the Disadvantaged, we are proud to bring to thousands of school children each year a music-in-education programme that is designed to stimulate their minds and develop their appreciation of such a wonderful gift to all.”

Mr Jason Sadler, Managing Director, Insurance Business Hong Kong, HSBC Insurance (Asia) Limited, said, “This year, we hope to extend the programme by organising two community concerts at schools in the more remote areas of Tin Shui Wai.  We believe that these public performances which introduce classical music to children and their communities, not only enhance social integration but also help build aspiration and self-confidence.” 

Ms Teresa Au, Head of Corporate Sustainability Asia Pacific Region of The Hongkong and Shanghai Banking Corporation Limited, said, "The Hongkong Bank Foundation has been supporting HSBC Creative Notes for the past three years. This year, our funding is contributed towards organising ensemble visits for special schools and the associated learning kits with music therapy elements. We hope to provide special students the opportunity to experience classical music and through which to enhance their communication, language, emotion control and social skills as well as to explore their learning potential." 

The chamber concert marked the commencement of this year’s “HSBC Insurance Creative Notes”. On 27 March, the HKPO musicians will meet Ms. Chow again to bring music to Tin Shui Wai under the baton of Perry So, the assistant conductor of the HKPO and students from a local school in an exciting dance to the music of Stravinsky’s The Firebird.

This year, “HSBC Insurance Creative Notes” will bring music to over 50,000 students from over 300 local schools through 16 Student Concerts, 46 School Visits by HKPO ensembles and 10 Instrumental Master-classes. An educational toolkit “Music Smart”, funded by HSBC Insurance, written by Perry So, is distributed to participating schools free of charge.

 
Group photo of the guest of honors, HKPO musicians and the dancing students.   HKPO musicians and the dancing students brought the beautiful melodies of the ever-popular Blue Danube to the audience.
     
 
"HSBC Insurance Creative Notes" aims at promoting classical music to students and let them enjoy the fun and beauty of this art form.   "HSBC Insurance Creative Notes" will conduct various student concerts and master-classes to bring music to over 50,000 students.



HONG KONG PHILHARMONIC ORCHESTRA
Edo de Waart
Artistic Director and Chief Conductor

The Hong Kong Philharmonic Orchestra (HKPO) is one of Asia’s leading orchestras. Enriching Hong Kong’s cultural life for over a century, the Orchestra has grown into a formidable ensemble of Chinese and international talents in the last three decades, attracting world-class artists to perform on the same stage. HKPO annually touches the lives of 200,000 music lovers through more than 150 performances including its extensive education activities for children and adults alike, and free concerts such as the popular Swire Symphony Under the Stars, and regular broadcasts and telecasts. Outside of Hong Kong, HKPO has made a number of successful tours in Asia and Europe including a major six-concert tour of China in the 08/09 season under the leadership of Maestro Edo de Waart, drawing great critical acclaims. [Full Biography]

The Hong Kong Philharmonic Orchestra is financially supported by the Government of the Hong Kong Special Administrative Region.
SWIRE is the Principal Patron of the Hong Kong Philharmonic Orchestra.
The Hong Kong Philharmonic Orchestra is the Venue Partner of the Hong Kong Cultural Centre.

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